HK At Your Doorstep
A Little Hong Kong in Hawaiʻi
Food was naturally at the center, but I wanted the campaign to communicate more than a list of participating restaurants. It needed to feel like an invitation to explore the culture, energy, and variety behind them.
A Taste of the City
I drew from bold reds, energetic typography, food photography, and visual details connected to Hong Kong. The direction is lively and celebratory, but structured enough that restaurant names, offers, and campaign details remain clear.
One Campaign, Many Flavors
I designed the campaign logo and developed the social media look around it. From restaurant features to promotional posts, I created layouts that could shift with the content while still feeling part of the same campaign.
Bringing Every Piece Together
With multiple restaurants and messages involved, the campaign needed a clear thread running through everything. The identity gave each piece that connection while still allowing the food, businesses, and individual stories to take center stage.
