Selected Work · Social Media • Visual Storytelling

freedom ed NZ

freedom ed NZ is an education-focused initiative built around trust, choice, and inclusive ways of learning. It encourages curiosity and creates space for education to feel more open, personal, and shaped around the learner.
RoleGraphic Designer, Social Media Manager
Focus—
Project—
01 / CONCEPT

Learning Can Look Different

Because freedom ed NZ approaches education differently, I felt its visuals should too. I wanted to move away from anything overly formal or institutional and create content that felt easier to approach.

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02 / CREATIVE DIRECTION

Room to Explore

Bright colors, bold typography, playful shapes, and flexible layouts shaped the direction. I kept enough structure for the information to stay clear, while giving the designs room to feel expressive and curious.

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03 / DESIGN APPROACH

Big Ideas, Made Approachable

I designed social media graphics around different topics, messages, and educational ideas, finding ways to break information into visuals that were easier to take in. I also let the layouts change depending on the content instead of forcing every post into exactly the same template.

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04 / THE SOLUTION

Making Curiosity Feel Inviting

The final direction gives freedom ed NZ a recognizable presence without making its content feel repetitive. It keeps information clear while bringing warmth, energy, and personality into topics that could otherwise feel too formal.

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